万豪并购喜达屋已经是铁板钉钉的事情（多彩君写了一些文章分析并购之后的情况，有兴趣的朋友可以去看看：万豪收购喜达屋），虽然两家忠诚计划的合并要到2018年才完成，不过现在就已经开始逐步调整了。最近万豪发了一条新闻，即将提升万豪礼赏的会员权益，有不少都是跟着喜达屋SPG俱乐部学习的。
查看更多万豪礼赏的促销与活动请点击：万豪礼赏活动汇总。安排行程可以看看：机票促销或者第三方促销。
本次万豪提升了四项会员权益：
1、Experiences Marketplace
Pursue your passions by choosing from a wide array of curated special events and opportunities for discovery. See one of the hottest shows on Broadway, hangout with your favorite sports team, take a private cooking lesson with a world-famous chef – redeem Marriott Rewards points and express your inner you. The experiences marketplace will be available globally to all members in late May.
这项会员权益其实是在向SPG俱乐部的SPG Moment学习，就是可以用积分兑换演唱会的门票啊、秀场的票啊这些娱乐性的东西。从SPG Moment来看很多兑换的项目，如果你有需求的话其实是很值的。
2、Elite Concierge Service
An initial group of Elite members will be invited to participate in a new Elite concierge service. These members will have access to an Elite concierge with whom they will establish a one-to-one relationship. The personal concierge will be able to anticipate their unique needs, ensuring the member’s preferences are recognized and their desires are met before, during, and even after their stay. The program will launch in late May for U.S. members of Marriott Rewards traveling worldwide and will continue to expand.
针对精英会员的礼宾服务，就是针对万豪礼赏的精英会员提供一对一的礼宾服务，这个实际上是在学习SPG俱乐部的大使服务。本项权益将在5月份从美国开始，以后逐渐推广到全球。有了这项服务，精英会员们在和客服谈心的时候，客服的服务将更好，且权利更大。
3、Guaranteed Late Check-Out
Gold and Platinum Elite members may request late checkout, which could be as late as 4 pm, when making a reservation by phone, when checking in using the Marriott Mobile app, or upon arrival at the hotel. This benefit is available at all fully participating Marriott Rewards hotels with the exclusion of resorts, convention hotels and Marriott Vacation Club. Marriott Rewards and The Ritz-Carlton Rewards will continue to offer Silver Elite members the benefit of requesting late checkout on their day of departure. Guaranteed late checkout launches globally on May 16.
金卡和白金卡会员将保证可以到下午4点延迟退房，银卡可以申请延迟退房。这项权益非常重要，以前大家和前台谈谈心，一般都可以延迟退房，不过很多时候只能延到下午2点，有时候酒店还会以满房为借口拒绝延迟退房。现在万豪在条款里保障了金卡和白金卡的权益，大家就不用去前台多费口舌了。
这项权益将在5月16日开始在全球范围内实施。
4、Marriott Rewards Member Rates
Members get our lowest rates all the time on Marriott.com. Marriott Rewards Member Rates is the latest perk in a series of benefits, from free Wi-Fi to earning points on redeemed nights and more.
会员专享房价，这个多彩君在以前的文章“万豪礼赏会员专享价”中已经详细分析过了，万豪礼赏会员在预订的时候如果酒店没有什么特殊活动的话，可以额外享受5%左右的折扣。有兴趣的朋友可以去前文中看具体的分析。
总结
总体上来看，本次万豪宣布的四项新权益，是补上了一些会员权益的短板（很多酒店集团很早以前就已经实施了这些权益），同时万豪礼赏的其他好的权益依然得到的保留，对于万豪礼赏的精英会员来说权益得到提升，是一件非常好的事情。
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